Sportifs et publicité

Je cherche pour quelqu'un des informations à ce sujet.
Les sportifs n'en font-ils pas plus dans les pubs que sur un terrain ?
Pub et Sport : liaisons dangereuses ?
Si vous avez des infos (chiffres, budgets,...) elles sont les bienvenues.
Je n'ai pas d'autres indications pour le moment.
Merci d'avance pour votre aide.

exemples de campagnes avec des sportifs :
XV de France pour Fabergé
André Agassi pour Aramis Life, Nike
Venus Williams pour Reebok
Martina Hingis pour Sanex
Zidane pour Dior Eau Sauvage
Tyson Beckford pour Ralph Lauren Polo Sport
Mickael Schumacher pour L'Oréal
Jean Galfione pour Daniel Hechter XXL

Si d'autres vous viennent à l'idée...

Il y a aussi Michael Schumacher pour XXL de Daniel Hechter :



Et les publicités avec Gabriela SABATINI pour sa propre marque de parfum :

...

Voici un article en anglais concernant le contrat d'Agassi pour Aramis :

Aramis bets on Agassi to rejuvenate brand

Estée Lauder’s Aramis and Designer Fragrances (ADF) division has signed a five-year renewable contract with number-one ranked US tennisman Andre Agassi to create its first Aramis fragrance since the introduction of Surface in 2000. Instead of relaunching the brand’s signature fragrance Aramis Classic, ADF president John Karp decided to develop a new brand with a modern twist. “Aramis Classic attracts a 40+ consumer and Andre will offer a connection with a new group of consumers in their early 30s,” Karp tells BBN. “[But] this will not be a sports fragrance,” Karp insists, without revealing further details about the fragrance’s name or key notes. “This will be a prestige fragrance competitive with leading brands in the marketplace such as an Armani or a Chanel for men.”

The partnership calls for an Agassi endorsement of two Aramis branded fragrance lines with ancillary products. Among Aramis’ 120 markets, the first fragrance is to be launched in major local and travel-retail markets worldwide in September and October 2003. An optional second line is planned two to three years later. Aramis will also become the corporate sponsor for the Andre Agassi Charitable Foundation for underpriviledged children.

ADF is expecting this new brand to breathe life into the 40-year old Aramis business and attract a new generation of consumer. Some industry observers feel that ADF is optimistic about the new venture given its target market. “The [early 30] age group has been in decline over the past few years in the US and Europe,” UK research firm Mintel editorial director for global new products database David Jago comments. Mintel estimates that in the US, for example, the 25-34-year-old men’s age group will grow by only 4% between 2000 and 2010, compared with a projected growth of 11% among 15-24-year-olds, and 31% in men of 55 and over.

ADF’s Karp plans to prove critics wrong with an ambitious brand marketing strategy. The Lauder division expects the Agassi-endorsed scent to be ranked among the top ten fragrances in key markets worldwide, although “[Sales] expectations [are] not as great as Aramis Classic which is a $15m business worldwide,” Karp notes. Industry sources estimate that the fruit of this partnership could yield a $7m-$10m annual business for Aramis.

The new fragrance will be supported by a full-scale global advertising campaign featuring Agassi that Karp enthuses “will bring a focus back to the [entire] Aramis brand”. The tennisman could be the winning ace Aramis has been waiting for.

Lori Gustavus
Beauty Business News # 128

Source : http://www.cosmeticnews.com

Merci pour ces infos et les belles images

je fais un mémoire sur ce sujet. tu trouveras beaucoup d'info sur ce lien http://www.glamspeak.com