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ConnexionHugo Boss "Soul"
Forum Images de Parfums - Publicités de parfums :: Publicités de parfums :: Nouvelles publicités de parfums
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Boss Soul
par Images de Parfums le Lun 29 Nov 2004 - 22:08
Photographe : Peter Lindbergh
Modèle : Mark Van Der Loo
Visual shot by Peter Lindbergh.
Model is Mark Van Der Loo.
Source : www.cosmeticnews.com
Modèle : Mark Van Der Loo
Visual shot by Peter Lindbergh.
Model is Mark Van Der Loo.
Source : www.cosmeticnews.com
Re: Hugo Boss "Soul"
par Images de Parfums le Mer 4 Mai 2005 - 23:29
Voici un article en anglais qui parle de la campagne publicitaire :
P&G launches new fragrance from BOSS
[Thursday, April 28, 2005 8:15:00 am]
P&G Beauty has introduced BOSS Soul, the new fragrance for men from BOSS.
At the heart of BOSS Soul there's a warmth and sincerity, realised through aromatics and spices such as the sweet-smelling mace, clean-scented lavender, spicy coriander seeds and warm cinnamon. Deep down, at the soul of the fragrance there's a further contrast - between sweet and woody notes, between the traditional and the modern. The smell of Tamboti wood has the softness of sandalwood, the depth of patchouli and the vibrancy of cedar wood, while Vetyver - a classic note in men's fragrances adds a soft, mossy quality. Finally, there is the scent of warm skin derived from the vanilla-y Tonka Bean-like notes; and the scents of passion from animalistic amber-like notes and musk-like notes.
The flask that holds BOSS Soul was created in association with renowned bottle designers, Ateliers Dinand. The house has been responsible for many classic fragrance bottles. Using as inspiration the modernist Guggenheim Museum in Bilbao designed by Frank Gehry, the bottle design explores a theme of contrasts - between light and shadow, between straight lines and curves, between opacity and transparency. Externally, the structure of the bottle is strong and architectural with bold vertical edges embodying power and confidence while curved faces imply fluidity, depth and emotion. Graduated colour and transparency - from clear to mauve, transparent to semi opaque, hint at the mystery and power of the fragrance inside.
The BOSS Soul advertisement, directed by Peter Lindbergh, was challenged to capture the silent, seductive power of the ‘Soul Seducer’ portrayed by Mark van der Loo in this captivating film. Lindbergh used a clever contrast between shadow and light against a modern, metallic, masculine backdrop, to create a series of beautiful, intense and very sexy moments which allow Mark, as the BOSS Soul man, to seduce through his unique innate qualities. The choice of Mark van der Loo to bring the ‘Soul Seducer’ to life was perfect since he is not just a good looking model but a man with character and a strong personality – whilst at the same time being natural and the ultimate personification of male modern chic.
Dutch born Mark van der Loo is perhaps the most recognised male model and the only one to have been called a supermodel and was honoured at the second VH1 Fashion Awards as Model of the Year. Mark fell into the business to pay his way through college. As a history undergraduate he found himself modelling in a milk advertisement to pay the bills. His thoughtful good looks made him very popular for show, editorial and commercial work.
Peter Lindbergh is best known for his black and white photography that captures the innermost thoughts of his models. With an intensity that seems almost intrusive, Lindbergh’s images convey the power of emotions and possess a powerful cinematic presence that makes them timeless and memorable. Having worked with personalities as diverse as Brad Pitt, John Malkovich, Mick Jagger and John Travolta, Lindbergh's work seizes the characters of his subjects making actors of models and models of actors. Forever etched onto our collective memory are the faces of the world's most beautiful and talented women and men, for Lindbergh has recorded them all - for magazine editorials, commercials and the books and exhibitions that reveal the true nature of his work - art.
Hugo Boss design has built a reputation of delivering the highest quality finishings, whilst simultaneously predicting and interpreting the very latest trends in men and women’s style.
BOSS by Hugo Boss is the ideal wardrobe ‘master’ to dress the BOSS Soul man allowing him to play his seductive, elegant, assured yet intriguing role with ease and panache. Whether formal or leisure wear, the Boss collection gives the ‘Soul Seducer’ the external ‘outfit’ to highlight his masculinity, whilst leaving an air of inner secrecy which leaves women wanting to know more.
Source : http://www.strategiy.com/inews.asp?id=20050428081426
P&G launches new fragrance from BOSS
[Thursday, April 28, 2005 8:15:00 am]
P&G Beauty has introduced BOSS Soul, the new fragrance for men from BOSS.
At the heart of BOSS Soul there's a warmth and sincerity, realised through aromatics and spices such as the sweet-smelling mace, clean-scented lavender, spicy coriander seeds and warm cinnamon. Deep down, at the soul of the fragrance there's a further contrast - between sweet and woody notes, between the traditional and the modern. The smell of Tamboti wood has the softness of sandalwood, the depth of patchouli and the vibrancy of cedar wood, while Vetyver - a classic note in men's fragrances adds a soft, mossy quality. Finally, there is the scent of warm skin derived from the vanilla-y Tonka Bean-like notes; and the scents of passion from animalistic amber-like notes and musk-like notes.
The flask that holds BOSS Soul was created in association with renowned bottle designers, Ateliers Dinand. The house has been responsible for many classic fragrance bottles. Using as inspiration the modernist Guggenheim Museum in Bilbao designed by Frank Gehry, the bottle design explores a theme of contrasts - between light and shadow, between straight lines and curves, between opacity and transparency. Externally, the structure of the bottle is strong and architectural with bold vertical edges embodying power and confidence while curved faces imply fluidity, depth and emotion. Graduated colour and transparency - from clear to mauve, transparent to semi opaque, hint at the mystery and power of the fragrance inside.
The BOSS Soul advertisement, directed by Peter Lindbergh, was challenged to capture the silent, seductive power of the ‘Soul Seducer’ portrayed by Mark van der Loo in this captivating film. Lindbergh used a clever contrast between shadow and light against a modern, metallic, masculine backdrop, to create a series of beautiful, intense and very sexy moments which allow Mark, as the BOSS Soul man, to seduce through his unique innate qualities. The choice of Mark van der Loo to bring the ‘Soul Seducer’ to life was perfect since he is not just a good looking model but a man with character and a strong personality – whilst at the same time being natural and the ultimate personification of male modern chic.
Dutch born Mark van der Loo is perhaps the most recognised male model and the only one to have been called a supermodel and was honoured at the second VH1 Fashion Awards as Model of the Year. Mark fell into the business to pay his way through college. As a history undergraduate he found himself modelling in a milk advertisement to pay the bills. His thoughtful good looks made him very popular for show, editorial and commercial work.
Peter Lindbergh is best known for his black and white photography that captures the innermost thoughts of his models. With an intensity that seems almost intrusive, Lindbergh’s images convey the power of emotions and possess a powerful cinematic presence that makes them timeless and memorable. Having worked with personalities as diverse as Brad Pitt, John Malkovich, Mick Jagger and John Travolta, Lindbergh's work seizes the characters of his subjects making actors of models and models of actors. Forever etched onto our collective memory are the faces of the world's most beautiful and talented women and men, for Lindbergh has recorded them all - for magazine editorials, commercials and the books and exhibitions that reveal the true nature of his work - art.
Hugo Boss design has built a reputation of delivering the highest quality finishings, whilst simultaneously predicting and interpreting the very latest trends in men and women’s style.
BOSS by Hugo Boss is the ideal wardrobe ‘master’ to dress the BOSS Soul man allowing him to play his seductive, elegant, assured yet intriguing role with ease and panache. Whether formal or leisure wear, the Boss collection gives the ‘Soul Seducer’ the external ‘outfit’ to highlight his masculinity, whilst leaving an air of inner secrecy which leaves women wanting to know more.
Source : http://www.strategiy.com/inews.asp?id=20050428081426
